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Dramatically Improve Your Results With Competitive Positioning
The Critical Components Of Understanding Market Research
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Developing an understanding of customer needs and expectations is a critical step for your company's marketing strategy. Not only do you want to meet today’s needs, you must look at the trends in your business or industry – and plan for the future.
Competitive positioning research typically involves collecting primary research data from your population segments (customers, prospects, internal markets, key opinion leaders, etc.), locating publicly available information, and analyzing empirical data. Some research methodologies are inexpensive and readily available; others require more resources and time to gather.
Susan Saurage-Altenloh, a market research expert with 20+ years experience working with diverse organizations large and small, has conducted thousands of market positioning, rebranding, and customer satisfaction studies. She will show you sources of readily available information, and give you tips on how to collect primary research data from your target markets.
You will leave this presentation knowing the critical parts of surveys and understand what other data you need to build a complete picture of your competitive position in the marketplace. You also walk away knowing how to interpret the findings, and recognize the opportunities and challenges uncovered by the valuable process of research.
You Don't Want To Miss This Event!
Thursday, November 12, 2009
Polo's Signature Restaurant
11:30am-1:00pm |
Where
3800 Southwest Fwy
Houston
77027
Other Maps:
Hosted By
Houston DMA
The Houston Direct Marketing Association HDMA is a professional organization with an interest in the practice, study and teaching of direct marketing
The HDMA offers opportunities to meet some of the most innovative and talented direct marketing leaders in Texas.
HDMA’s mission is to provide their members with informative and educational tools to execute all direct marketing plans.
We keep you informed on the latest trends and changes in the industry.
We offer networking opportunities to meet, share and exchange valuable knowledge with like-minded professionals and direct marketers in the Houston area.
Membership in HDMA is open to direct marketers, advertising agencies, direct marketing agencies, printers, mailhouses, catalogers, retailers and all others who desire to share ideas and work together to promote the industry.
